Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

Posted: Nov 22, 2021

Category: Marketing

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

"Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff. Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season."

Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

Posted: Oct 4, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

Posted: Aug 16, 2021

Category: The Musician Business

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**Guest post written by Carla Malrowe for Bandzoogle.

"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.

"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

Posted: May 24, 2021

Category: Social Media

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**Guest post by Vince Martellacci of ForgeCollective.

"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

Posted: Feb 1, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

Posted: Sep 21, 2020

Category: Social Media

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

Posted: May 4, 2020

Category: Marketing

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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.

"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."

Posted: Mar 23, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

"Part 2 of this series focuses on getting professional-quality video with a smartphone."

Posted: Mar 16, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."

Posted: Feb 24, 2020

Category: Show Booking

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**Guest post written by Rachael Rubright of Dozmia.

"...a booking agent has a lot of artists vying for their attention or pulling their interest away from you. So, what can you do to put yourself on that booking agent’s radar? This article will outline some tips to help you get noticed."

Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

Posted: Dec 9, 2019

Category: Social Media

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**Guest post written by Wassim Awess, founder of the Music Career Guide.

"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."

Posted: Nov 25, 2019

Category: The Musician Business

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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.

"Sometimes, the income from even a full-time job isn’t enough to get the finances you need [for a music career]. Thankfully, we live in the age of the internet - where there’s opportunity to make money from anywhere that has an internet connection! Here are 5 ways to make money online that are great for musicians who need extra cash - even while on tour."

Posted: Nov 4, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."

Posted: Oct 21, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."