Posted: May 13, 2013
Category: The Musician Business
**Guest post written by Nifty of MusicFullTime.com.
"What many struggling artists fail to realize is that “successful” musicians operate with solid business principles. Successful business models – for the most part – can be applied across different businesses and areas of life. The primary business principle I’m talking about is “putting your customer first”; in this case, your “customers” are your fans. Fall in love with your fans and stop falling in love with your own music..."View Full Article
Posted: May 6, 2013
Word of mouth is as important today as it has ever been, plus now it’s got the engine of online social media behind it. People are more connected than ever and music fans, as you know, love to spread the word about their favorite music and bands. Fans also enjoy being a part of the discovery process and the more you enable them, the more effective their promotions can be. After you win them over with your awesome music, it is key to engage your fans regularly and show them that you really appreciate their support.View Full Article
Posted: Apr 27, 2013
Category: The Lefsetz Letter
**Guest Post by Bob Lefsetz of The Lefsetz Letter.
"We live in a direct to consumer society. Amazon knows it. Google knows it. Apple knows it. But somehow musicians don't know it. They want someone else to do the work for them. They don't want to take risks, they don't want to fail, they don't want to try new ways. The new way is you bond to your fan. If he or she doesn't think you're living in their house, you're doing it wrong."View Full Article
Posted: Apr 25, 2013
Category: Renman Music & Business
So you've outlined your marketing plan like in step #1, and you know what areas of promotion you want to focus on. That work begins in this step with the music. If you don't get that right out of the gate, you are toast. No marketing plan can save a record, if no one wants to hear the music. Jack Hedges, Director of Marketing at Canvasback Music, goes over step-by-step what you need to do in this phase. Of course, you have the elements of physically making the record, but then there are other considerations to be made. Do you want to make mechanical reproductions like vinyl or CDs? Is it going to be a digital/streaming release? Is it smarter to go with an EP or a full album? Jack walks you through all these things and more in step #2 to Building your Marketing Plan for your Album Release!View Full Article
Posted: Feb 12, 2013
**Guest post written by Chris "Seth" Jackson, a bass guitarist and composer, and founder of HowToRunABand.com.
Twitter for Musicians is a 30 day guide to kick ass and take names using Twitter for your band.View Full Article
Posted: Jan 26, 2013
Social media sites are great places to spread the word about your music, interact with your fans, and promote your tours and recordings. But what do you do when you're ready to move beyond your friends, family, friends of friends, and real life acquaintances? Facebook Advertising can be an effective and inexpensive way to help you expand your social network, but it needs to be done the right way to truly be effective.View Full Article
Posted: Dec 11, 2012
You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the space is filled with warm bodies...get out there and make it happen!View Full Article