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The Musicpreneur Mindset

Posted: Jan 28, 2019

Category: The Musician Business

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

Carlos Schwilly Family
"...before “Time Management”, “Business Planning”, “Email”, “Social Media”, “Content Planning”, “Making Money”, “Crowdfunding”, or any of that other stuff that you need to understand but can easily get overwhelmed by...You need to do a Vulcan Mind Meld between your mindset as a “Musician” and your mindset as an “Entrepreneur”. That’s how you can arm yourself with a set of key values..."

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5 Actionable Tips To Boost Your Social Media Following

Posted: Jan 22, 2019

Category: Social Media

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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.

 

5 Social Media Actionable Tips


"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."

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How To Get The Most Out Of Spotify

Posted: Jan 14, 2019

Category: Music Streaming

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

howtogetthemostoutofspotify - legit musician


"As an indie musician, I love Spotify even more [than as a listener/fan]. I can release music on a platform where millions of music lovers are. I recently dove into all the things we can do with Spotify as an indie musician. Now, I will show you how to get the most out of Spotify."

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How a Course in Marketing Can Help You Build Your Music Business

Posted: Jan 7, 2019

Category: Marketing

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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.

 

Marketing Course Music Entrepreneur


"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."

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6 Really Good Reasons to Launch Your Own Online Music Course

Posted: Jan 2, 2019

Category: The Musician Business

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**Guest post written by PJ Taei, the founder of Uscreen.

 

Online Course PJ Taei


"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."

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Life Hacks for Touring Bands

Posted: Dec 17, 2018

Category: Touring

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**Guest post written by Brandon Stoner of Thieves & Lovers.

 

Thieves&Lovers


"24-Hour Gym Membership, Hotel Breakfast, Show Logistics, Power Inverter, Weather Woes, Rules of the Road, Tune Your Vehicle, AAA, Poor Man's Laundromat, Gear Conscious, Always Have Toilet Paper..."

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Why I Ditched Music Streaming Services (for the moment) and Bought A 1-800 Number

Posted: Dec 10, 2018

Category: Marketing

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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.

 

Telephone Joshua Bloomberg


"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."

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Digging Ditches Vs. Cover Gigs

Posted: Dec 3, 2018

Category: The Musician Business

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

DiggingvsCovers


"There’s a character named James [in the Netflix series "Westside"] who works construction by day. In the first episode, he asks his boss to cut his hours down to 3 days a week so he can have time to practice for an upcoming show. They show James digging ditches, tearing down walls and doing backbreaking manual labor...This is insanity to me! He's a talented guy. So why couldn't he do 1 cover gig at a private event and make that same amount [of money]?"

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Create a Pre-Save For Spotify and Apple Music in 4 Steps

Posted: Nov 26, 2018

Category: Marketing

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**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.

 

Presave Adva


"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."

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How to Approach Venues About Booking

Posted: Nov 19, 2018

Category: Show Booking

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

Approach Venues Megaphone Agency


"Booking shows can be difficult, especially if you don’t have an experienced booking agent working with you...Most artists start out booking their own shows early on in their career...Knowing how to properly represent yourself to venues and get booked is an essential skill for independent artists. There is no definitive playbook for getting gigs, but here are some things that can help get your foot in the door."

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5 Things I Learned in the Studio About Guitar Tone

Posted: Nov 12, 2018

Category: Recording

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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.

 

Guitar Tone Dozmia


"After spending some time in the studio to record my band’s first EP, that [satisfaction with my line 6 amp] all changed. I set out to get the best tone possible for this EP. Here are some things I learned about guitar tone while in the studio."

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Gain SuperFans with Instagram

Posted: Nov 5, 2018

Category: Fans

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**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.

 

GainSuperFansIG AC


"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."

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Releasing Indie Music Is Like a Message in a Bottle: My Experience Getting Heard

Posted: Oct 29, 2018

Category: Music Streaming

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**Guest post written by Angela Predhomme, a singer-songwriter / music producer of inspiring soulful songs.

 

Releasing Music on Streaming Services - Angela Predhomme


"As independent artists releasing music on streaming services, we have one goal: that people come across our music and like it...First, I’ll go over a little background information about music streaming and promotion, and then share the details of my own personal experience..."

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The Benefits of Collaborating with Fellow Artists

Posted: Oct 22, 2018

Category: The Musician Business

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**Guest post written by Cloe Matheson as featured on The Music Entrepreneur HQ.

 

Benefits of Collab - Music Entrepreneur


"Are you an aspiring musical artist looking to increase your bandwidth with listening audiences?...Thinking like an entrepreneur means realizing that when you combine your talents with those of an artist or musical act who are perhaps more established, you’ll expedite your own songwriting, music production, and promotional success."

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Get Other People To Do The Dirty Work For You!

Posted: Oct 15, 2018

Category: Delegate Responsibilities

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Get others to do work - Legit Musician


"Nobody ever has enough time to do everything they want to do. That’s a fact! Most of us want to do more, but can’t seem to find enough hours in a day to do it. That’s why we all need to focus on the really important stuff and just do those items. Get other people to do the dirty work for you!"

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I Made a Full-Length Album Anyway

Posted: Oct 8, 2018

Category: The Musician Business

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**Guest post written by Dan Miraldi, a Cleveland-born New York City-based rock and roller.

 

Dan Miraldi
"As an indie musician, I have to balance being an artist and being a businessman. My inner businessman understands why it is not practical to release a full-length album...Regardless, I ignored this knowledge and chose to make an album - a full-length album."

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9 Ways To Double Your Live Merch Sales

Posted: Oct 1, 2018

Category: Merch

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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.

 

Ari New
"When you’re on tour, merch can be your number-one income generator. Believe it. Bands stress over their guarantees, door splits and turnouts. If you want to survive financially with your music, you must understand the importance of merch sales..."

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How To Submit Music For TV & Film

Posted: Sep 24, 2018

Category: Licensing

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**Guest post originally featured on Ditto.com.

 

How To Submit Ditto
"Getting your music featured in a TV show, movie or even a video game can not only help your music reach the ears of new fans, but also generate a substantial amount of cash, so it's well worth looking into sync licensing. Before we get into the HOW, let me very quickly explain WHAT music sync licensing is and WHY you need to strongly consider licensing your music for synchronization."

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Your Three Communities Part 3: Your Ambient Fans

Posted: Sep 17, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Ambient Fans
"...your Ambient Fans. These are the ones who are in your orbit, but they don’t know you really at all. They key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them."

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Your Three Communities Part 2: Your Engaged Fans

Posted: Sep 11, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Engaged Fans
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital."

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Your Three Communities, Part 1: Your Super Fans

Posted: Sep 4, 2018

Category: Fans

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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

3 Communities Super Fans
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community."

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Stop Selling To Everybody. Find Your Dream Fan Instead.

Posted: Aug 27, 2018

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Dream Fan Legit Musician


"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."

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5 Awesome Stage Bantering Tricks that Will Hook Your Audience

Posted: Aug 20, 2018

Category: Live Performance

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

 

"The difference between a really good show and a terrible show is not how good the music was, but how good the connection was between you and your audience...The best way to break the ice and make a connection with your audience is by employing some skillful stage banter..."

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Facebook’s Music Moves: How to Engage Your Fanbase with Lip Sync Live

Posted: Aug 13, 2018

Category: Social Media

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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.

 

FB Lip Sync Blog
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"


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A venue is where you play, not where alcohol is sold

Posted: Aug 6, 2018

Category: Live Performance

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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.

 

Alt Live Venues - Music Ent


"One of the things I’ve learned after performing live for seven years is that just about any place of business can be a live venue. It doesn’t have to be a club, a bar, a pub, a lounge or a coffeehouse. It can be a clothing store or an office or a mall. It can even be a house!

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