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Radio Airplay Myths

Posted: Sep 9, 2013

Category: The Musician Business

bbc radio network clear channel diy indie artists musik and film payola radio promotion

**Guest post by Stephen Wrench of Musik and Film as featured in their blog.

 

If you want to get a hit in the US, you will have to play the game. Meaning - you better have some very deep pockets to play in this high stakes game. You will need to hire a team of promoters to maneuver your song into the charts. This team will need to be in a position to grease the airplay wheels to get your song played. Call it payola, call it big business, call it what you want. But the bottom line is -- unless you have a million dollars to drop into your single you are not going to get a hit record in the US.

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