Tagged: relationships with fans

Musicians: "What You Need to Know"

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"...That's one thing wrong with the younger generation, they date in groups, they want to be a member of the club, individuality is shunned. But when it comes to lasting art, individuality is key..."

The Reason Most Artists Aren't Making Money in the Business...The Answer May Surprise You

**Guest post written by Nifty of MusicFullTime.com.

 

"What many struggling artists fail to realize is that “successful” musicians operate with solid business principles. Successful business models – for the most part – can be applied across different businesses and areas of life. The primary business principle I’m talking about is “putting your customer first”; in this case, your “customers” are your fans. Fall in love with your fans and stop falling in love with your own music..."

Guidance - Guest Post by Bob Lefsetz

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"DON'T DEPEND ON THIRD PARTIES - Being an artist is doing it your way. Now you no longer need a label, gatekeepers are not as powerful as they once were, so why are you playing to them? Of course it's more difficult going your own way, but that's the paradigm of the future. He who plays by the rules gets left behind..."

How I Double My Gig Money With Merchandise Sales

**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

So let me tell you my strategy for this. Just like on the internet, content is king. The more the better. Your goal should be to have a merch option for everybody that wants to take a souvenir home. And make no mistake, that’s what it is. A souvenir...

How to Make Your Audience Love You!

**Guest post written by Sarah Lynch, digital music marketing and social media content manager.

 

"Just how powerful does a statement have to be in order to capture an audience’s imagination?? For musicians, having a killer live show is essential because it is one of the only opportunities that fans have to see, interact with and get to know you as a person behind the music. So how do you make an audience fall in love with you?"

The New Music & Entertainment Business: Easier Than You Think?

**Guest post written by Deuce Ellis, Buffalo-born and Brooklyn-raised rap renegade. Originally posted by Cyber PR.

 

"Here’s My Guest Blog After Attending the #YourMusic Seminar; maybe this whole thing is easier than you think…First things first, let’s demolish whatever train of thought you may have. Demolish it. Let’s destroy and rebuild..."

Merch Makes The Difference

**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

""Don't rely on the promoters. As long as you put on a killer show and have killer merch, you'll always have enough gas to make it to the next stop"...The bottom line is that if you want to be a professional musician, you should have a solid merch setup and promote it effectively at your gigs. Because it might be the only money you make that night..."

6 Wrong Ways to Start a New Twitter Account for your Band, and How to Make them Right

**Guest post written by Frederic Sahyouni of SplashFlood, a mobile app that rewards musicians for their talent.

 

"So you started a new band or a new solo music project and, as you absolutely must, you want to set up your online presence on all the typical social media platforms available...Here is a list of things you should and should not do in order to kickstart your social media presence on Twitter..."

How to Engage Your Fans To Launch Effective Word-of-Mouth Marketing Campaigns

**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).

 

When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.

If You Aren’t Using Facebook Video You Will Miss Out

**Guest post written by Andrew Jones of Checkered Owl Media.

 

"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..."

Hashtags 101: How to Use Them & Why They Matter

**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"What’s the deal with hashtags? Some of us have never hated the pound (#) sign more than we do right this minute. Some of us love it! Still others of us have no clue what it means or how it’s used in the world of social media. Well today we are going to explore the hashtag. Think of this as Hashtag 101!"

Organization and Relationship Equity

**Guest post written by Debbie Stanley, a professional organizer, South By Southwest 2017 speaker, and owner of the consulting practice Thoughts In Order. This post is an excerpt from her book The Organized Musician.

 

"Being organized isn’t just about having a tidy closet, being on time, or keeping up with email. The consequences of disorganization can be severe for indie musicians, including damage to or even destruction of your relationships, and, by extension, your career...Of all the habits that either build or erode relationship equity, a surprising number are related to organization. Let’s look at some habits that are likely to undermine your relationships..."