Tagged: online presence

Manager Bruce Flohr on Getting A Record Label's Attention

 

Deciding the next step to help break your music and band can be a confusing one. You'll have people tell you what they think you should do and if you don't know any better or have an experienced person to talk to about it, packing up the van and moving to LA might seem like the very best option. But before you do that, take a listen to what industry veteran and manager Bruce Flohr thinks of that approach and his opinion on the best way to get some worthwhile attention in the music industry.

5 Ways Bands and Musicians Can Leverage Social Media

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"If your band doesn’t take the time to build and maintain a strong social following, then chances are you’ll get left behind. I hate to break it you, but there’s a lot of independent bands and musicians out there. Even if you’re from a small town in the middle of nowhere, your online presence helps you compete on a global scale." Here's how...

Inbound Marketing and SEO for Bands and Musicians

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.

Building Your Website: A Step-By-Step Guide for Bands and Musicians

**Guest Post from Bandzoogle.com.

 

Bandzoogle has released a free eBook called "Building Your Website: A Step­-By-­Step Guide for Bands and Musicians”. Whether you’re building a new website, or looking to improve your current one, the eBook offers tons of tips to help you make an effective website for your music.

YouTube Marketing for Bands and Musicians

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

Independent bands and musicians in particular stand to gain a great deal of exposure if they put the time and effort into creating quality, engaging videos and marketing themselves on popular video platforms like YouTube, Vimeo and others of the like...Plain and simple, videos work. It's just a matter of figuring out how they can work for you...

How to Submit to Pandora (Without a CD)

**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 550+ shows under his belt. Originally written for Digital Music News and featured in his blog Ari's Take.

 

"Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD." Here's how...

How To Write An Effective Artist Bio That Won’t Be Ignored

**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

"Your artist bio, whether you’re a musician, comedian, or any other type of artist, is the most important document in your promotional arsenal. It’s most people’s first introduction to you. So it really needs to succinctly communicate what you’re all about as an artist."

 

7 Tips to Increase Your Exposure and Potential

**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.

 

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."

16-Point Band Website Assessment Checklist

**Guest Post from Bandzoogle.com.

 

"When reviewing websites for musicians, we generally break down the reviews into 3 categories. For each category, there are certain key things that we look out for...So here’s our 16-point band website assessment checklist to measure how your website is doing..."

10 Steps to Selling Tons More Tickets, Music, and Merchandise

**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."

Using Story and Storylines to Create Context for Your Content

**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

How to sign up for Pandora AMP (Artist Marketing Platform)

**Guest post originally featured in the DIY Musician Blog.

 

"Pandora launches free analytics tools for artists..."

The Music Industry is Dead - Now Let's Move On

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"I know - I'm not the first genius to point out that the music industry is dead. I'm also not the first person to point out that artists have been complaining about this for a very long time. I just can't help but wonder if maybe - just maybe - the music industry needed to die..."

8 Ways You Should Be Using Photos on Your Band Website

**Guest Post from Bandzoogle.com.

 

"We cannot overstate the importance of photos when it comes to your website. In fact, we often tell bands that they should spend more money on professional photos than on their website. Great photos can create a positive first impression for potential new fans, as well as for industry and media. But if the images on your website look unprofessional, chances are, people won’t take you or your music seriously..."

Simple and Effective YouTube Practices

**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

How to Write a Better Biography for Your Website

**Guest post written by Wade Sutton of Rocket to the Stars.

 

"The problem is a vast majority of biographies on websites are written by either the artist or the individual hired to construct the website. And when you take into consideration that the best web bios are the ones that combine elements of both journalism and marketing, well, you can see why problems arise...So what can you do to make YOUR biography better should you choose to attempt to write it on your own?"

8 Reasons Why Fans Hate Your Band’s Website

**Guest Post from Dave Cool, from Bandzoogle.com.

 

"Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good..."

6 Wrong Ways to Start a New Twitter Account for your Band, and How to Make them Right

**Guest post written by Frederic Sahyouni of SplashFlood, a mobile app that rewards musicians for their talent.

 

"So you started a new band or a new solo music project and, as you absolutely must, you want to set up your online presence on all the typical social media platforms available...Here is a list of things you should and should not do in order to kickstart your social media presence on Twitter..."

How to Create a Wikipedia Page for Your Band

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"Wikipedia pages are the holy grail of online citations. Although the site is a collaborative effort that allows virtually anyone to create or edit content, most pages are deleted shortly after being published...But I can tell you from personal experience that it [building a Wikipedia page for your band] can be done, and if you do it right, it won’t cost you a thing."

SEO for Musicians: 3 Tips to Optimize Your Website Content

**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

"Making your website rank well in search engines can seem like a daunting task...Even starting with a few small things can help with the search engine optimization (also called SEO) for your website. Let’s look at a few quick ways to update the text on your website to help it rank better in search results!"

10 Ways to Look Like an Amateur Musician

**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"We’ve been working on this list for a while and thought it was high time to share it. Keep in mind that this post is primarily for the working musician..."

How To Create a Perfect Page to Sell Music on Your Website

**Guest post written by Melanie Kealey of Bandzoogle.com.

 

"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

9 Reasons Why You Have No Followers

**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."