Tagged: facebook

Facebook Advertising 101 For Bands & Musicians

 

Social media sites are great places to spread the word about your music, interact with your fans, and promote your tours and recordings. But what do you do when you're ready to move beyond your friends, family, friends of friends, and real life acquaintances? Facebook Advertising can be an effective and inexpensive way to help you expand your social network, but it needs to be done the right way to truly be effective.

Artist Tools: Jamplify – Amplify and Empower your Fanbase!

 

A big issue for anyone starting out in the music world is building your audience. Driving traffic to your website, YouTube page, or social media like Facebook and Twitter is of paramount importance. But, how exactly can you do that? Wonder no more, as Jamplify is here to rescue you! Moses Soyoola, co-founder of Jamplify, skypes in to chat with Ren about the benefits of using Jamplify and how this can help broaden your fanbase by putting all your followers to work to promote your website, social media, or content. Essentially, you create a digital street team through this fantastic service!

Social Media: The Best Friend A Musician Never Wanted

**Guest post written by Chris Lee of The Shakers, a melodic high energy Rock act from Los Angeles, CA. 

 

"I would like to go on record and state that, with every fiber of my being, I vehemently HATE social networking. I hate it. I hated Myspace. I hate Facebook. I hate Google+. I hate Tumblr. I hate Twitter. I hate Pintrest. I hate Instagram. And god help your mortal soul if you so much as THINK about sending me something on frikkin LinkedIn. Unfortunately for myself, and hard working musicians everywhere, the fantasy of being discovered over night came and went with my TMNT feetie pajamas as did almost the entirety of what I once (thought I) knew of the music industry."

How To Make Sure You’re Booking a Good Venue

**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

Booking a tour can be a difficult process. Not only are you spending hours upon hours emailing venue after venue, but you’re also taking a major gamble on the venues you’re contacting. It’s often hard to know if the spot is a good fit for your band, if there is decent foot traffic, how hard you will have to work for your draw, and how well their booker will work with you to make the event a success. It’s just one huge gamble.

5 Ways Bands and Musicians Can Leverage Social Media

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"If your band doesn’t take the time to build and maintain a strong social following, then chances are you’ll get left behind. I hate to break it you, but there’s a lot of independent bands and musicians out there. Even if you’re from a small town in the middle of nowhere, your online presence helps you compete on a global scale." Here's how...

When Am I Ready to Tour?

**As featured in Indie on the Move's Touring Tips Section.

 

If you are considering going on tour, there are a few prerequisites that must be met in order for you to make everything happen...

Inbound Marketing and SEO for Bands and Musicians

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.

Online Marketing Strategies For Musicians

**Guest post written by Brandon Swift, musician and creator of Yovigo.com.

 

When marketing a band online, a musician should create a website that lets the band accept countless payment methods, establish numerous pages on the social media networks, encourage people to write positive reviews about the group and consistently post ads for the band in local directories. So how do you do this?...

Street Team Marketing Ideas For Bands

**Guest post written by Alan VanToai of SimpleCrew - the mobile app for street teams. This article originally appeared on the SimpleCrew Blog.

 

"Street teams are a powerful force for independent artists - they’re a win-win all around. You get to engage your fans, give them a chance to get closer to you and “in on the fun”, and you get to spread the word about your shows." Read on for ways that you can use online and offline technics to power your team...

7 Tips to Increase Your Exposure and Potential

**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.

 

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."

5 Reasons Why Bands Need (Better) Websites

**Guest Post from David Dufresne, from Bandzoogle.com.

 

"The Internet is a big and scary place. When you're a musician and your focus is to practice, write and perform, figuring out where to spend the little time and money you have left for an "online strategy" can be confusing. Many bands we've met tell us that they see it as a real challenge. Here are some reasons why I think [owning your own .COM] is necessary..."

33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 2

**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.

One Great Way Artists Can (Not) Annoy Friends And Facebook Followers!

**Guest post written by Andrew Jones of Checkered Owl Media.

 

"FB events [are great. They] get you all the details and can be a perfect way to get show info; HOWEVER, there is one kind of invite that becomes REALLY tiresome: Invites to shows that are nowhere near me..."

The Bright Side of Social Media

**Guest post written by Melinda Lewis of ScatterRadio.

 

"The evolution from simply surfing the internet on a computer to consuming content on mobile phones has put a growing emphasis on social media. And, the pressure to be “good” at social media has never been stronger...Your audience may be inundated with the same messages from different people and the quest to stand out oftentimes seems like an uphill battle. Instead of focusing on the quantity, cultivate quality..."

Record Label Deal

**Guest post by Stephen Wrench, CEO of Musik and Film.

 

"I recently had the pleasure of pitching a very talented well produced artist to major labels...They never listened to it [the music] because their social media numbers were not good enough?"

Top 10 Free Internet Tools for Musicians

**Guest post by Harrison Welshimer, creator of MusicMunch Reviews and Interviews.

 

"Do you love FREE as much as I do? Duh, we’re musicians! Here are the top 10 free internet resources I recommend from personal experience..."

7 Hacks To Get More People At Your Out-of-Town Shows

**Guest post written by Jonathan Sexton, CEO of Bandposters.

 

Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.

How to Engage Your Fans To Launch Effective Word-of-Mouth Marketing Campaigns

**Guest Post written by Alan VanToai, Co-Founder of www.CrewFire.com (turn your existing fans into your Facebook and Twitter ambassadors).

 

When you think visionary brands, who comes to mind? Probably Apple, Red Bull, or Nike… right? Well, how about we add one more to the mix: The Grateful Dead...Long before social media or digital marketing ever came into play, they employed viral marketing, social networking, and word-of-mouth marketing...50 years later, the game has changed – but the principles are the same. And word-of-mouth remains one of the most powerful marketing strategies out there.

Why social media is DEAD for music marketing (and why email works)

**Guest Post by Paul Loeb, founder and CEO of No Ego Records and DropTrack. Originally featured on The DIY Musician.

 

"It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, musicians, and entrepreneurs. You have this incredible platform to reach every one of those followers you painstakingly cultivated. Or do you?"

If You Aren’t Using Facebook Video You Will Miss Out

**Guest post written by Andrew Jones of Checkered Owl Media.

 

"I’ve been meaning to write a blog for a while about how CRITICAL video is becoming to Facebook, but this week I read 3 important pieces of news confirming that Facebook is going full focus on video, so it’s time to actually get this out. I’ll keep it fairly tight, but, if it’s going to get TLDR (Too Long; Didn't Read) for you let’s make this super clear, if you want to be successful at social media moving forward Facebook video better be a part of your plans..."

Hashtags 101: How to Use Them & Why They Matter

**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"What’s the deal with hashtags? Some of us have never hated the pound (#) sign more than we do right this minute. Some of us love it! Still others of us have no clue what it means or how it’s used in the world of social media. Well today we are going to explore the hashtag. Think of this as Hashtag 101!"

For Better or Worse: Putting Facebook to Work For Event Marketing

**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

50 Ways to Promote Your Music and Grow Your Fanbase - Part 3

**Guest post written by Nicholas Rubright of Dozmia.

 

This is the last part of "50 Ways to Promote Your Music and Grow Your Fanbase".

50 Ways to Promote Your Music and Grow Your Fanbase - Part 1

**Guest post written by Nicholas Rubright of Dozmia.

 

"Succeeding in the music industry is hard work. You're competing with literally millions of people crawling their way to the top. However, most of these people don't know how to effectively market themselves or their music...Instead, set yourself apart from the crowd by learning all you can about different music marketing tactics, and treating your music career as a business. Here's a list of 50 music marketing strategies to get you started..."

9 Reasons Why You Have No Followers

**Guest post by Doug Beney, lead editor of MIDI Lifestyle.

 

"You've been improving your skills for months, spending countless hours slaving over your DAW, perfecting every slight detail in your mix. Finally happy with your track, you publish it on Soundcloud, sit back, and.....Crickets...What I hope to provide you with today are some quick, practical improvements you can make in how you promote your music that will actually get you results..."