**As featured in Indie on the Move's Touring Tips section.
When communicating with a booker, be as concise and informative as possible. Remember, he probably receives A LOT of emails every day, so the last thing he wants to read is a long-winded message. Try to keep it to 4-5 sentences while still hitting on all your main selling points...
**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog "Ari's Take".
"...But what all the non-superstar musicians in LA have in common is, when we play a show in town we accept shitty shitty deals...This isn't going to be a post about LA (as that could fill a book), but rather the issue of "pay to play" clubs. Let's explore some of the many scenarios bands get offered by venues and promoters every day..."
**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.
THE QUESTION: I have a question that I hope someone here can help me with. After you’ve sent an email and you don’t hear back for a week or two, is it ok to resend the same email in the case that it got lost in the shuffle? I don’t want to come off as being pushy, but I want to make sure that they actually received the email.
THE ANSWER: Art, this is a really great question that I think a lot of people struggle with. It’s hard to know how to follow up on a email when you don’t know if it was ever read, if it reached the correct person, or if the receiver purposely didn’t get back to you. So we’ve got a few suggestions on what you can do...
**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.
"You know the scenario.... you’ve been trying to get into this local bar for who knows how long and your buddy just gave you the name of the new booker. You email him or text or whatever his preference is and you get the dreaded dead end comment back: "How many people can you draw at my venue....?" Your heart sinks, your confidence dwindles and you think, "Hey, is there anyone out there who really cares about the music nowadays?""...
**Guest post written by Cristof Ensslin, cellist/manager of The Wilhelm Brothers, folk rock with cello infusion from Asheville, NC.
"Are you booking for an indie band? Have you ever come across a venue mentioning you ought not to play another show within a certain radius and timespan? Chances are, you have." But what if you could play multiple shows in the same town in the same week and the venue could also benefit...
**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.
"I’ve been on and off the road with my band for over three years now, and it’s been entirely DIY, grassroots, self-booked. We’ve learned a lot along the way, but I’ve discovered one secret to touring as the single most valuable principle to make sure your tours are worth the trouble. Never play a show without booking 1-3 other bands as local support..."
**Guest post by Vinnie Hines of Artist Collective, as featured in their Instagram Growth Program newsletter.
"Geotags are one of the most underused aspects of Instagram posts and stories. This is much more useful than just showing off where you've been. As a musician, you'll be able to leave a trail of influence behind your daily life, bringing more fans to you with ease."