Hitting the road and playing directly in front of your fans is one of the best ways to spread the word about your music, and is one of the most exciting aspects of the music business for many artists. Of course, it can also be downright expensive. The tour budget has to include transportation, lodging, food, and promotion. But a tour on a budget doesn't have to mean sleeping in the van or sneaking ten people into a two person room. At the same time, if you want to maximize the amount of money with which you arrive home, don’t just plan on staying in a hotel every night. Check out the following tips for low cost lodging options...
You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the space is filled with warm bodies...get out there and make it happen!
"Major labels didn't start showing up, really, until they smelled money, and that’s all they're ever going to be attracted to is money – that's the business they're in – making money. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.” – Ian MacKaye (Fugazi, Minor Threat, etc.)
When Indie on the Move launched (www.indieonthemove.com) in late 2008, the site was fairly simple: a free online database of music venues and booking information for DIY (“do it yourself”) touring musicians. Add the ability for the users themselves to not only rate and review a venue’s reputation, but to add other venues not already in the system, and suddenly you have an exciting new player in a tired old game.
As most of our regular visitors have seen, we have made a bunch of updates to the site since launching on the new platform in October 2011. I would like to take this opportunity to outline some of the new features, so that we can ensure that all of you are getting the most out of your Indie on the Move experience...
Life is full of unrealistic expectations. Just ask Toronto-based rapper, Prolific. Today he is the archetype of the modern DIY musician: active in the local scene, nurturing collaborations on his own and other artist’s releases, and energetically investing in the power of social media. But, like many, he started with nothing but the youthful fantasy of being discovered, and whisked to notoriety based on the most menial of effort.
While new indie bands are happy if the venue offers a couple of beers on top of the few dollars for performing, they live in awe of the divas who have made the big time and make ridiculous requests for extras in their private room. Just how silly can those contractual conditions become?
Three years ago we set out to strengthen the relationship between venues and musicians in the world of independent touring. We had a few aces up our sleeves, and changed the way many bands approach their business. Now it is time to up the ante, again. Welcome to the new Indie on the Move!