The Lefsetz Letter

How To Make It: Guest Post by Bob Lefsetz

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

Your ability to play exceeds social networking. Your chops are more important than your social skills. Frequently the best musicians are near mute, they speak through their music, which brings adoring fans to them. First learn how to play. Everything else comes next...

Guidance - Guest Post by Bob Lefsetz

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"DON'T DEPEND ON THIRD PARTIES - Being an artist is doing it your way. Now you no longer need a label, gatekeepers are not as powerful as they once were, so why are you playing to them? Of course it's more difficult going your own way, but that's the paradigm of the future. He who plays by the rules gets left behind..."

Radio - Guest Post by Bob Lefsetz

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"The major music business, the "new music" business, is built upon radio, it depends upon it....[but] just like music piracy is a dead conversation, just like streaming has eclipsed it, terrestrial radio is dying...however, its replacement has not reared its head yet. Therefore the oldsters say radio is forever. But lousy sales figures of today's mass market records proves this to be wrong...[so] The young acts of today have to depend upon the young entrepreneurs of today to build their careers..."

Musicians: "What You Need to Know"

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"...That's one thing wrong with the younger generation, they date in groups, they want to be a member of the club, individuality is shunned. But when it comes to lasting art, individuality is key..."

Constant Creation - Guest Post by Bob Lefsetz

**Guest Post by Bob Lefsetz of The Lefsetz Letter.

 

"We live in a direct to consumer society. Amazon knows it. Google knows it. Apple knows it. But somehow musicians don't know it. They want someone else to do the work for them. They don't want to take risks, they don't want to fail, they don't want to try new ways. The new way is you bond to your fan. If he or she doesn't think you're living in their house, you're doing it wrong."

Instant Karma - Guest post by Bob Lefsetz

**Guest post from Bob Lefsetz of "The Lefsetz Letter."

 

Bob Lefsetz is the author of "The Lefsetz Letter." Famous for being beholden to no one and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself. His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to EVERYBODY who’s in the music business. Never boring, always entertaining, Bob’s insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music’s American division and consultancies to major labels.