Online Presence

How to Promote your Music with a Call-to-Action

**Guest post written by Melanie Kealey of Bandzoogle.

 

"...when someone gets to your band’s page, you want to be sure to grab their attention right away...You want to make sure they find the most important information. Their eyes will gravitate towards text and a button. With this in mind, make it count by adding a call-to-action."

[Free eBook] A Complete Guide to SEO for Musicians

**Guest post written by Wes of Bandzoogle.com.

 

"SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you're not sure where to start or how to do it: we have something great to give you..."

How To Create a Perfect Page to Sell Music on Your Website

**Guest post written by Melanie Kealey of Bandzoogle.com.

 

"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

5 Things Musicians can Blog About to Get Targeted Website Traffic

**Guest post written by Nicholas Rubright of Dozmia.

 

"Even if your website is well optimized for search engines, it’s unlikely that people who have never heard of you are going to specifically search for you or your website. Because of this, the best way to generate new, well targeted website traffic is to start blogging...Here are some topics you can blog about that can help drive more organic, relevant traffic to your website."

SEO for Musicians: Use Link Building to Improve Your Ranking

**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

"So you're looking to continue to improve the SEO for your band's website...One of the most important things you can do to help with your website’s SEO is link building...the more high-quality websites that link to yours, the higher your website will place in search engine results."

The 8 things that should be in every band's digital press kit

**Guest Post written by Dave Cool of Bandzoogle.com.

 

"There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as media, bloggers, bookers, and other industry folks...To make it easy for media and industry to find the information they need (and quickly), the best thing to do is create a Digital Press Kit section on your website..."

SEO for Musicians: 3 Tips to Optimize Your Website Content

**Guest Post written by Melanie Kealey of Bandzoogle.com.

 

"Making your website rank well in search engines can seem like a daunting task...Even starting with a few small things can help with the search engine optimization (also called SEO) for your website. Let’s look at a few quick ways to update the text on your website to help it rank better in search results!"

How to Create a Wikipedia Page for Your Band

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

"Wikipedia pages are the holy grail of online citations. Although the site is a collaborative effort that allows virtually anyone to create or edit content, most pages are deleted shortly after being published...But I can tell you from personal experience that it [building a Wikipedia page for your band] can be done, and if you do it right, it won’t cost you a thing."

How to Write a Better Biography for Your Website

**Guest post written by Wade Sutton of Rocket to the Stars.

 

"The problem is a vast majority of biographies on websites are written by either the artist or the individual hired to construct the website. And when you take into consideration that the best web bios are the ones that combine elements of both journalism and marketing, well, you can see why problems arise...So what can you do to make YOUR biography better should you choose to attempt to write it on your own?"

8 Reasons Why Fans Hate Your Band’s Website

**Guest Post from Dave Cool, from Bandzoogle.com.

 

"Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good..."

Simple and Effective YouTube Practices

**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

5 Reasons Why Bands Need (Better) Websites

**Guest Post from David Dufresne, from Bandzoogle.com.

 

"The Internet is a big and scary place. When you're a musician and your focus is to practice, write and perform, figuring out where to spend the little time and money you have left for an "online strategy" can be confusing. Many bands we've met tell us that they see it as a real challenge. Here are some reasons why I think [owning your own .COM] is necessary..."

Using Story and Storylines to Create Context for Your Content

**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

8 Ways You Should Be Using Photos on Your Band Website

**Guest Post from Bandzoogle.com.

 

"We cannot overstate the importance of photos when it comes to your website. In fact, we often tell bands that they should spend more money on professional photos than on their website. Great photos can create a positive first impression for potential new fans, as well as for industry and media. But if the images on your website look unprofessional, chances are, people won’t take you or your music seriously..."

16-Point Band Website Assessment Checklist

**Guest Post from Bandzoogle.com.

 

"When reviewing websites for musicians, we generally break down the reviews into 3 categories. For each category, there are certain key things that we look out for...So here’s our 16-point band website assessment checklist to measure how your website is doing..."

How To Write An Effective Artist Bio That Won’t Be Ignored

**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

"Your artist bio, whether you’re a musician, comedian, or any other type of artist, is the most important document in your promotional arsenal. It’s most people’s first introduction to you. So it really needs to succinctly communicate what you’re all about as an artist."

 

Online Marketing Strategies For Musicians

**Guest post written by Brandon Swift, musician and creator of Yovigo.com.

 

When marketing a band online, a musician should create a website that lets the band accept countless payment methods, establish numerous pages on the social media networks, encourage people to write positive reviews about the group and consistently post ads for the band in local directories. So how do you do this?...

YouTube Marketing for Bands and Musicians

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

Independent bands and musicians in particular stand to gain a great deal of exposure if they put the time and effort into creating quality, engaging videos and marketing themselves on popular video platforms like YouTube, Vimeo and others of the like...Plain and simple, videos work. It's just a matter of figuring out how they can work for you...

Building Your Website: A Step-By-Step Guide for Bands and Musicians

**Guest Post from Bandzoogle.com.

 

Bandzoogle has released a free eBook called "Building Your Website: A Step­-By-­Step Guide for Bands and Musicians”. Whether you’re building a new website, or looking to improve your current one, the eBook offers tons of tips to help you make an effective website for your music.

Inbound Marketing and SEO for Bands and Musicians

**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

 

What I find really interesting though is that some niches act as if they are immune to the constant pressures of the modern day marketer. In my experience, one of the biggest offenders is the music industry - specifically independent artists. I've been working in SEO and inbound marketing for about four years now and since I've always had a passion for music, I wanted to take some time to discuss some simple, highly actionable steps that musicians can take to start marketing their band like a boss.