Posted: Jul 1, 2014
Category: Renman Music & Business
The music industry is a crowded one where the unmotivated fail. It's not the type of business where people hand you opportunities; you've got to have an unparalleled work ethic to get anywhere. No one knows that better than Steve Rennie, AKA Renman, of Renman Music and Business. The former manager of Incubus has found the key to success isn't all about your musical talent, but about being multi-talented and having the will to keep pushing forward.
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As a musician, you need to have great music, but most people don't spend nearly enough time networking and honing their business skills, which holds them back and prevents them from getting their work in front of the right people. The biggest blockade to success is understanding that there is no perfect path to success. Having an agent doesn't guarantee you success. Writing a great song won't guarantee success. It's all about continuous effort. There will be times when you know what to do and other times when you will be forced to simply try something new to help make it happen. "Along the way to my success, I was racked with fear, insecurity and the thought of 'how is this going to work," says Rennie. The key is to keep motivated.
If you are looking for a guide on how you can break into the music industry as a musician, manager or producer, check out Steve's free course on CreativeLive - July 2 from 9 AM to 4 PM PST.