Sr. VP of Interscope Records, Neil Jacobson, on How to A&R Pop Music



A great song has the ability to mark a time in society and capture the spirit of a generation. It takes great musicians, writers, producers, and a team to break it in the market, but before all that happens, the pieces need to come together and someone needs to help put them together. Enter the A&R department. In this clip, Neil Jacobson, the Sr. VP of A&R at Interscope Records, talks about what he looks for in a song and why it's important that it can cross over into popular music.


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